Saturday, August 31, 2019
Chris Herren Unguarded: American Dream or American Tragedy?
Chris Herren is a star and an icon of achievement that America has had. This young man has made remarkable strides in bringing American dream to come true. This is a dream that dictates that every American should not just strive to seek for what the nation can do to them but rather they should bring something to the state. Herren is doing these things through the organization that he has formed as discussed in the paper. However, coming to recognition and an appreciation as to whether Herren is an America Dream or American Tragedy is a matter of discussion.This paper analyzes this dilemma by examining the life of Herren right from high school; and how he has pursued his dream (Reynolds, 90). The paper brings and discusses the bad influence that this young man has had in the country. Hreen has been recorded to be one of the players that have been in constant use of drug for a long time. This paper however depicts Herren as a productive man to the United States of America. Herren, a yo ung man with a predictable bright future joined Durfee School, which is located in Fall River.The young ambitious gentle man started the journey of his life and everybody who knew him saw light and life in him. Like any bright chap, he passed his final exams, which made him to be recognized among students. This made him to be awarded scholarship at the University of Kentucky and Duke University. It is in the America dream to invest into the education of its citizens. Through education, America empowers human resource to come up with a stronger society. This is a nice move to make for any government. This is why the American government invests in the education of young fellows like Herren.Herren was indeed a star that the government had while he was in high school. However, the young man had a different influence from his childhood. Herren was living with his family in Durfee. In Dufree, this family was deeply engrossed in basketball as a game. The culture of this family had influenc e in the life of Herren. The young man developed strong passion for basketball that he made decisions to follow his passion. One of the key ways through which one becomes self actualized is to follow oneââ¬â¢s passion and achieve what one so desire (Elsemann, 54).This pursuit of basketball as career made Herren to overlook and turn down the scholarship offer that he from Duke University and Kentucky and Boston College. Herren seemed to be a disappointment to the desires of the nation, which yearn to have all its citizens educated. Herren seemed to be a disappointed to the government but his choice was yet to bring him to the light of stars. Herren is an icon of faith and an inspiration of pursuit of oneââ¬â¢s goals. Fortunately, because his dreams were aligned to the major of Boston College, he joined the college purposely for basketball.His performance were marked by excellence that his name dominated the Rolling Stone and Sports Illustrated of Boston. He worn many trophies a nd brought pride to the nation. His victories were recognizable achievement that could not be ignored. Everybody was happy with his achievement. However, this recognition and honor did not last for long. Herren apparently fail several drug tests. This is a disappointing episode in Herrenââ¬â¢s life. Nobody could admire to associate with his name in spite of his achievement. Drug is a very destructive thing more so cocaine and marijuana whose tests he failed.As a star and an icon in basketball, this could act as a means of perpetuating drug abuse. This is because people like identifying with stars especially his funs. In the event followers realize that their star is in drugs, chance are that they would start using the same drug that their star is using. This is a bad influence to the American community. This is destructive and this shutters the dreams of the U nited States of America. Having such kind of stars and celebrities in a country who do not honor the rules of the land is not of any benefit but agents of destruction.The law requires none to break the laws. When one is a star but does not honor the constitution, then such a person ceases to be the pride of a nation but rather a burden and a lose to the state. Heroes never give up after a tragedy has befallen them. They rise up again and continue with the pursuit of his desires. After Herren had been suspended from school, he did not just sit back. He never gave up. He sought other means and he decided to dream again to enable his talent to be utilized. The young man joined Fresno State University purposely to join the basketball team and become a star.While playing at Fresno State University, Herren broke his hand: a tragedy that made him to take a period of three years to heal. Immediately after healing Herren was taken for taste to confirm his medical status. Unfortunately, Herren failed another drug test. This was disappointing especially to a star. As an admirable person, he could not be left jus t to handle himself, rather he was taken to the rehabilitation center where he was taught and helped to overcome the use of drugs. This aspect of accepting a personal weakness is a thing that has killed many people.It takes courage to accept onesââ¬â¢ present condition to adopt a brand new life. This is good for a nation because there are people who are struggling with addiction but cannot open up. Herren is a good example to those who are under the influence of drugs. After the Herren had returned from the rehabilitation centre, he joined the team and he skillfully worn many trophies. He made his team to be proud of him and the nation esteemed him as an astute player. Recognizing a weakness and accepting intervention measures is a good thing to do in life when one has the intent of changing.While at the Fesno State University, Herren made remarkable achievements in his basketball career. He excelled well that every club wanted to hire him. In advancing his career, he opted to jo in NBA Draft. This team selected him because he was an excellent performer. Herren entered Denver Nuggets with 33rd overall pick in the second round. While in the team, he played 70 games of which he helped his team to bring victory home. After he was released by the Celtic, Herren opened up his world and opted to advernse his career further. The young man opted to play for various clubs.He played for teams in Italy, Poland, Iran Turkey, and Turkey. While in these countries, Herren made remarkable achievements in his basketball career that he became an icon in basketball. He became a figure of emulation and an icon of inspiration. Whenever he was playing, thousands of people could throng the coat because of his professionalism in the game. The man was so skillful; and while he was a broad, he maintained his identity like an American without betraying his country. The country was proud of him because of the international face and values he brought to the country (Zapata, and David , 321).Herren comes out to be a man who does not get discouraged in spite of the challenges in life that he has passed through. He does not allow his dark past to blur his vision and the continuous desire to be a star. Herren is one of the key figure that the nation can point at and make a declaration that surely dreams that people often have can actually come to pass. Herren in real sense, has been related to the abuse of drugs of all kinds. Sometimes, it would be very difficult to celebrate his achievements because it could be true that he was propelled, and motivated by the drugs.It is not possible to relate national pride to a drug addict. Herren had had several felnies directly linked to drug deals. This could be dangerous for the upcoming generations as well as the young people who look up to him as an icon of emulation. Herren has even been charged with the crime of possession of heroin. This act is not acceptable to the state and by the state. While he was advancing his career at NBA for the Boston Celtic, he embarked on the use of painkillers like OxyContin, and Percocet. Herren even became a careless person who could not control his rationality after using drugs.He had been noted driving under the influence of drugs: a thing that made him cause accidents along the city highways (Dell'Orto, 231). This depicted a bad picture of him. He was not a person of a perfect example in spite the excellence of his performance in basketball. This young player was in the verge of destroying himself and destroying the lives of other. He has become a bad example to his funs and a destructive person to humanity. By abusing drugs, he promotes the sale of illegal drugs and by using them openly; he is directly influencing others into the same.This disqualifies him from being in the spheres of the American dream to the tragedy of America. Herren had had series of counseling which were purposed to help him quite drugs and just be a free man sober and rational in thought and in everything, he does. He thus joined an intensive program of recovery, which demands discipline to adhere to the schedule. It is appreciable accoding to the Art Papers( 46) It is good news to here that even those who have been abusing drugs stubbornly can recover from the abuse and be people who can be admired in life. Herren became one of these people who have undergone rehabilitation and made greatà strides of change.Since August 2008, Herren has been drug free and he is in a serious move campaigning against the abuse of drugs. He is not ashamed of his past but rather he is categorically telling people the harmful effects of drug abuse and addiction. Other than advancing the mission of drug awareness campaign, Herren desires to share his life and talent with other young people who have passion in basketball. He thus launched the ââ¬Å"Hoop Dream with Chris Herrenâ⬠an organization that trains young basketball players in the court and off the court (Frankfurt, 76).He desi res to raise basketball stars in America who can advance the dreams of American as a victorious nation in all industries. Herren has released a documentary giving the detailed account of his life on and off the court. He has talked extensively of his life and the struggles that he has undergone as a person. This documentary has greatly influenced the thought of Americans on drug abuse and addiction. This has propelled him to the table of American admiration. Herren now has something to offer to Americas.He is an asset to the state he is a person of great value to the great nation in spite of his dark past. Life needs people who do not stick to their paste however much dirty they may be (Slone, and Friedman 154). Life is proud of people who desire to change and contribute to the well being of other. Success; real success requires one to leave those who would advance what has been started. This is a good gesture to the Americans. Herren is exactly in the America dream though he starte d it on a bad note of hurt hacks and great disappointments.
Friday, August 30, 2019
How to Write an Executive Memo
Writing an Executive Memo Your strategy professors have asked the English faculty to cover the executive memo, which you will use in your strategic management class, for two reasons: * The ability to write a short, informative, well-written memo like this will serve you well in your future careers. * Writing a good memo is difficult and requires practice. Students in past strategic management classes have had trouble with the guidelines youââ¬â¢ll see in the following paragraph. Please read this document carefully and be prepared to demonstrate your understanding during the next class session.An executive memo is a short (no more than 500 words) internal document whose purpose is to make strategic recommendations to a company. The executive memo has 4 parts: the issue, the recommendation, the action plan, and the discussion of alternatives, in that order. When you write your executive memo, there are several important guidelines to keep in mind: * The memo is short, so every word should count. Donââ¬â¢t waste time giving the company information it already has (i. e. , what the company does, how much itââ¬â¢s sold, etc. * Itââ¬â¢s important that you present the material in the order given here. This is not creative writing! * Everything in the memo should be connected to the issue at hand: the recommendation, the action plan, and the alternatives should all serve to resolve the issue. * Since the memo focuses on the issue, it is crucial that you state the issue clearly. Starting your memo: the subject line Make sure your subject line encapsulates the main issue of your memo. Section 1: The Issue * The memo should begin with a statement of the strategy problem you will address (i. . , you are defining the problem). This definition is key because it determines the direction which the rest of the memo will take. * It is vital to distinguish between observational information and the problem you want to solve. Be crystal clear and specific about the issue you will address. Your issue section should do the following: * Identify the root problems associated with the issue. * Provide a measure of how significant the problem is. * Provide a sense of how urgent the problem is. * Identify the risk if the issue is not addressed.Section 2: Recommendation(s) This section comes early in the memo because itââ¬â¢s more important that the reader see it than the alternatives. Nevertheless, itââ¬â¢s best to write your alternatives first and choose from among them. * Your recommendation must be one of your alternatives and must relate back to the issue and causes you have defined initially. * State CLEARLY what solution you recommend and briefly why it represents the best alternative. * Normally, the recommendation will be one alternative; however, sometimes it may incorporate one aspect of a second option. Indicate briefly that you understand whatever drawbacks may exist to the solution you have chosen. * Make sure your recommendation is rea listic given physical and economic limitations. Section 3: Action plan This section should be a brief bullet list. The action plan is a schedule for the implementation of the recommendations you have made. * The goal of the action plan is to show the reader (your boss) the scope of the activity involved and demonstrate your understanding of what has to be done to complete it. * Since someone else will probably carry out the recommendations, your action plan gives that person a template to follow. Break it up into activity periods ââ¬â Immediate, Short term, etc. , with days in brackets. This gives the reader a sense of the time period the program will be finished in. Section 4: Discussion of alternatives This section helps the reader understand how you came to your decision and demonstrates that you considered the issue thoroughly. Be sure to present three reasonable alternatives. * The section should begin with a brief introductory paragraph for background; this paragraph shoul d include the basic criteria which the alternatives are judged on. You should then move on to discuss THREE alternatives, which should all have a similar focus: 3 on a new target market, 3 on a marketing strategy, 3 on new distribution channels, etc. * For each alternative, you need to give factors in its favour and the reasons for your rejection, in other words, the pros and cons of each alternative. As you analyze each alternative, keep in mind the risk factor(s) you identified for the issue. * Remember that alternatives and the arguments you make for it must address the issue you have defined.
Thursday, August 29, 2019
Lush Marketing Plan
Program: MSC Management MARKETING MANAGEMENT [pic] ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmeticââ¬â¢s products over the next three years. This report explores and considers the various factors which impacts lush cosmeticââ¬â¢s product in term of entering the market.There are methods which can be taken with this organisation, were researched; the main focus will be to: â⬠¢ Spread information about fresh handmade cosmetic product. â⬠¢ Advertise existing products and introduce new products to the market. â⬠¢ Expand market by existing and new products such as massage bars, shampoo bars, kids soaps, naked products â⬠¢ Expand sales through online retailing websites, high street store. The main focus of this report is growth a three-year Marketing Plan of lush products wh ich will improve the sale of company in the UK market.The main elements of this report will include: â⬠¢ Introduction about lush and clarify lushââ¬â¢s position â⬠¢ Analyse the UK structure market â⬠¢ Marketing objectives â⬠¢ Marketing strategy â⬠¢ Strategic implementation and control 1. lush and where is lush now? 2. 1 Lush Lush is a handmade cosmetics company headquartered in Poole, Dorset in the UK. In 1994, husband and wife Mark and Mo Constantine opened the first Lush store in Poole under the name Cosmetic House Limited. Lush adopted its current name on 10 April 1995.There are now more than 600 stores in 43 countries. Lush produces and sells a variety of handmade products, including soaps, shower gels, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and face masks. Lush uses fruits and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products. In addition to not using animal fats in their product s, they are also against animal testing and perform tests solely with volunteers instead. As the company was in its early stages it has limited distribution.Now, Lush sells products in UK France, USA, Philippine, Australia and more than 38 countries, however its objective is expand in the future. 2. 2. The SWOT With the SWOT Analysis, the paper describes Lushââ¬â¢s internal and external environment which essential for its process of strategic planning. From a SWOT Analysisâ⬠a marketing strategy can be developed using corporate strengths, avoiding corporate weaknesses, benefits form the future opportunities and regards of future risksâ⬠(Bohm, 2009). Strength: |Weakness: | |All the products are fresh handmade |Low cash flow | |Lush only focus on making ethical products |Less marketing and advertising | |Reduce packing cost |Less outlet and store | |Environmental green products, close to nature. Prices are high considering the position they are | |Less or no artificia l ingredients | | |Wide range of products | | |Unique display style | |Opportunities: |Threats: | |People wish to use fruit and vegetable made skin care products |Less knowledge for use of lush products | |Using recycled material will increase interst from customers |Strong competition | |Against animal testing increase customer loylty |Lowing speed to made products | |Lush can develop further with in the uk and many more countries | | |Very few compatitors as sole ethical companies | | 2. 3. Lush position Through SWOT analysis (Appendix 1), Lush has low market share but high grow rate.Lushââ¬â¢ position can be seen in Boston Consulting Group Matrix (Figure 1). Figure 1: Lushââ¬â¢s position in Boston Matrix [pic] showing lush position in market Clarifying the lushââ¬â¢s position is very useful and essential for them to orient their objectives and do marketing planning and strategy. ââ¬Å"There is no point deciding where your business is going until you have actually dec ided with great clarifies where we are nowâ⬠(Sir John Harvey Jones, ex ICI chairman). 3. The UK structure market 3. 1. Market analysis Market analysis is determining the attractiveness of a market and looking for growth opportunities and threats related to the strengths and weaknesses of the company (Aaker, 2008). 3. 2. Customer analysis The most strategic market-planning contexts, the first logical step is to analyse the customersâ⬠(Aaker and McLoughlin, 2010, pp 26). Customer analysis is one of the important factors used to create the success of a firm as it enables firms to understand the current activities of customer and their behaviour, which helps firm to increase profits and competitive advantage in the market (Paley, 2006). Hand made cosmetics is a fairly new market which is up coming within the cosmetics industry, where the issues of production and trading can be complex. According from the survey of Mintel (2007-2008), 60% customers thinks it is important that a company acts ethically (See appendix 3). 4. The marketing objectives of lush 4. 1. MissionMission and Vision Fresh handmade cosmetics lush believes in making effective products out of fresh fruit and vegetables , the finest essential oils and safe synthetics, without animal ingredients , and in writing the quantitative ingredient list on the outside â⬠¦ in buying only from companies that test for safety without the involvement of animals and in testing our products on humans â⬠¦ in making our own fresh products by hand, printing its own labels and making its own fragrances â⬠¦ in long candlelit baths, sharing showers, massage and filling the World with perfume and the right to make mistakes, lose everything and start again â⬠¦ that its products should be good value, that we should make a profit and that the customer is always right â⬠¦ that words like ââ¬Å"freshâ⬠and ââ¬Å"organicâ⬠have honest meaning beyond marketing 4. 2. lushââ¬â¢s objectiv e in the next 3 years A company often plan its objectives based on the existing products and new products in existing market and new market.However, in limited report, my study only focuses on analyzing marketing strategy of Lush in the UK market. 4. 2. 1. New opportunities online Selling online may the huge potential market for Lush to afford in the UK market. The internet has been hugely important as in many other areas of retail. About 70% adults use shopping online, especially the ages from 25 to 34, the rate is around 85% (See appendix 4). In addition to online retailers, there is a growing number of websites and blogs devoted to green issues. Many of the sites give full detailed information about ethical production and the different ingredients used, websites helps to increase selling by improving knowledge about ethic products for consumers.Lush can use their own website to sell products or through big website such as Amazon or Argos in the UK. 5. Marketing Strategy If Lush w ants to achieve the above objectives, its products need to be created a successful mix of: the right product, sold at the right price, in the right place and using the most suitable promotion (Marketing Mixââ¬â¢ 4P). 5. 1. Promotion strategy ââ¬Å"A retailer could stock the most attractive merchandise priced very competitively and have a convenient location but still fail to attract customers if he or she did not communication with themâ⬠(Cox& Britain, 2000). The UK structure market analyze (Part 3. 1) stated that the issue of handmade cosmatics products complicated and not all of the UK customers understand it.Therefore, promotion should be the first step Lush need to carry out before they can sell their products. The customer analyze (Part 3. 2) indicates that if Lush wants to sell their fresh hand made products, they should improve knowledge about handmade production for the customers. And the success of the Lushââ¬â¢s promotion are informing, persuading and remindin g customers about Lushââ¬â¢s handmade products through advertising, publicity, personal selling and sales promotion. a. Advertising Advertising is a non-personal communication of information usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media (Kotler, 1999).The objectives of lushââ¬â¢s advertising in the first year is bring lush image to the UK customer awareness. In the UK, advertising by press is popular, about 29. 6% total share in 2009 (See appendix 7). However, internet advertising has quickly developed, increase 39. 5% in 2008 (See Appendix 6). As a result, lush should focus on two advertising ways: press and internet. b. Sale promotion In short-term incentives, lush can encourage consumers by promotion activities. For example, in special holiday such as Christmas, motherââ¬â¢s day, valentineââ¬â¢s day, season sale, Lush sells online with free shipping, or discount price for old season p roducts. c. Personal sellingPersonal selling is oral communication with potential buyers of a product with the sellerââ¬â¢s representative through face to face or telephone contact to gain benefit. Personal selling is an option help lush to improve knowledge about handmade cosmetics for the UK customers. d. Public relations (PR) LUSH has generously supported seven Small Change Fund projects in full, through the Charity Pot Program. 100% of the retail price (minus taxes) of LUSH Charity Pot hand and body cream goes directly to carefully selected charities around the world that support animal rights, environmental protection, and humanitarian concerns That is an advantage of lush to create a good image in public.Hence, public relation activities are essential in building lush brand in the UK market. Distribution strategy Distribution strategy (place strategy) refers to how an organisation will distribute the product or service they are offering to the end user. Efficient and effect ive distribution is important if the organisation is to meet its overall marketing objectives. There are three main common distribution strategies included intensive distribution, exclusive distribution and selective distribution (Hollensen, 2008). With the specific characteristics of handmade cosmetics products, lush should choose the second or the third: exclusive or selective distribution. a. Selling online (exclusive distribution)As the paper analyses in the lush objectives (Part 4. 2. 1), selling online is potential distribution channel for lush. Thus, firstly, lush need to develop their website to become more attractive with customers. Consumers can conveniently shopping with lush website like easily select, purchase even exchange or refund. The website keeps continuously updating new products and offers. Secondly, lush can sell their products through other famous shopping websites in the UK such as Amazon or Argos. Thanks to three websites, customer can faster know lush produ cts. b. Opening shops in England (selective distribution) Recently, lush only sells through 100 shops in England.But in the UK, there is high rate of consumers buying cosmetic products in high street and department store, 56% and 32% (Figure 3) Figure 3: Where they regularly buy cosmetics products, November 2000 Base: 1,526 adults aged 15+ [pic] Source: Ipsos MORI/Mintel As a result, lush should open their own more lush shops in some of big cities in England. Opening the shops in England, lush can realise in the second years of strategy. The first years, lush should focus on develop selling online and promote brand. 5. 3. Product strategy A product is anything that is offered to a market for attention acquisition, use or consumption and that might satisfy a need or want (Kotler et al, 2008). a. Developing existing product: naked solid bars Because of the reasons which were introduced in lushââ¬â¢s objectives (part 4. . 2), the target product which is chose as the most important p roduct in the UK market is naked solid bar products. Although lush can introduce and sell all their collection such as bathing bars, massage bars and henna bars but in the 3 years of objectives the main product lush should focus on is only naked solid bars. Product design Recently, lush has limited the number of design, naked conditioning bars, shampoo bars. lush should invest to variety products not only particular solid bars but also some liquid kind of hand made products. Product quality lush products are guaranteed high quality made from fruit and vegetables. Product featureAll of lush products are fresh handmade from fruit and vegetables. It makes the specific for Lushââ¬â¢s products. That is also the reason why the price is often higher. Brand Lush now is not famous brand but Lush can promote itself like Oxfam as ethical brand. b. Experimenting new product: makeup products Based on the analysis in lush objectives (part 4. 2. 3), lush can experiment new product makeup produc ts in the UK market in the third years of strategy. Preparing introduce makeup in the third year, lush need to research the UK makeup market, customer analysis, and designing in the first two years. 5. 4. Price strategy Pricing has greatest impact on immediate performance of the business (Gilligan, 2009).With particular characteristics of ethical and handmade cosmetics, price of lUSH is just right. Figure 4: lushââ¬â¢s price lush |TOO CHEAP JUST RIGHT | TOO EXPENSIVE In the first three years, Lush is a not well ââ¬â known in the UK market, therefore, at that time, Lush should focus on promotion strategy to improve brand value in customerââ¬â¢s image. It can be implementation by price strategy. In the first three years, Lush can attract new customers by reducing their profit to sell their product with cheaper price. For example, the price can be changed: Figure 5: lushââ¬â¢s accessories price change |Old price |New price | |Bath bombs |From ? 3. 15 to ? 2. 40 |From ? 3 to ? 2 | |Snow fairy |From ? 15 to ? 13 |From ? 13 to ? 5 | |Shower scrub |? 8 |? 7 | Price is one of the most flexible elements as it can be changed quickly. Using right price is important factor for Lush to achieve their objectives. 6. Strategic implementation and control Figure 5: Implementation time table strategy |Task |2013 |2014 | | |% |% |% | | | | | | |It is important that a company acts ethically |60 |59 |61 | | | | | | |I have refused to buy products from a company of |45 |45 |45 | |which I disapproved | | | | | | | | | |I like to buy products from companies who give |41 |38 |45 | |something back to society | | | | | | | | | |I only buy products from a company with whose |19 |18 |20 | |ethics I agree | | | | Taken from the TGI survey of around 25,000 adults SOURCE: BMRB GB TGI Q4 (July 2007-June 2008)/Mintel Appendix 4: Internet penetration at home/work/place of study or elsewhere, by demographic group and working status, Internet quarterly report, 2003-08 | | Appendix 7: [pic]
Wednesday, August 28, 2019
Marketing Assignment (see attachment for details) Essay
Marketing Assignment (see attachment for details) - Essay Example In order to achieve this marketers have to understand consumer preferences, what competitors are offering and how existing competitors compare with each other. Bread and breakfast market: The UK food and drink market has been growing steadily between 1997 and 2005 peaking in 2000-2001, but generally maintaining a growth rate of between 3.3% and 5.5%. The market size in 2005 according to the January 2006 Mintel report was â⠤ 110,000 million with a growth rate of 3.3%. The market consists of a vast array of items such as bread, cereals, meats, poultry, eggs, milk, beverages, vegetable etc., which makes it unwieldy to be considered in a single marketing report. Therefore this report focuses on a segment of the food and drink market, the bread and breakfast market. The background information for this report is drawn from the Bread & Bakery Products. Market Report. 2001, offered as a free sample report by Key Note Ltd., although the character of the market in 2005 as gleaned from the latest available reports is summarised below. The year 2005 was good for the market with retail sales reaching â⠤ 3.5 billion and grew at 2.5% over the previous year. Key Note reported that the market size was â⠤ 2.8 billion in 2000. Thus the industry maintained an average growth rate of 5%. The industry as a whole was able to capitalise on consumer preferences such as fitness fads that made them avoid more starchy and fatty foods. In the UK, twelve million loaves of bread are consumed every day and 99% of households eat bread for breakfast and lunch in the form of sandwiches. France imports sliced wrapped bread from the UK. A subset of this market, the speciality breads - consisting of such as baguettes, focaccia, ciabatta, naan, pitta, rye breads, corn breads, organic breads and flavoured breads - is fast growing. Ethnic products such as pitta and naan account for 40% of the speciality bread market while
Design Thinking Essay Example | Topics and Well Written Essays - 1750 words
Design Thinking - Essay Example Design thinking most commonly occurs in the artificial or built environments. It occurs in artefacts. Design thinking differs with the analytical, scientific methods of solving problems. In essence, the analytical, scientific methods start with a thorough definition of the parameters surrounding a problem in the process of creating a solution to that particular problem. On the contrary, design thinking investigates and identifies with both ambiguous and known aspects of the current problem to discover the hidden parameters and open up alternative courses that may lead to the goal. Design thinking is iterative in that; the intermediate solutions can form potential starting points for the alternative paths. Such intermediate solutions could include redefining the initial problem. Design thinking can be contemplated as a process for problem solving. Unlike analytical thinking, design thinking as a process includes the build-up of ideas with no or few limits on the scope of its brainstorming phase (Ingle, 2013). The nature of the brainstorming phase helps to encourage participation and input from a wide variety of sources and reduces the fear associated with failure in the participants in the ideation phase. The goal of the brainstorming phase in design thinking has been likened with the phrase ââ¬Ëthinking outside the boxââ¬â¢. The approach is a significant contribution at the brainstorming stage since it can help in the discovery of hidden ambiguities and elements of the situation and subsequently identify the faulty potential assumptions. There are several versions of design thinking. However, a commonly used version has seven phases. These are definition, research, ideation, prototyping, choosing, implementation and learning. It is within these seven steps that problems are framed, the right questions are asked, ideas created and the selection of the most satisfactory answers done. The seven phases of design thinking are not linearly
Tuesday, August 27, 2019
Zara Fashion Retailer Assignment Example | Topics and Well Written Essays - 3500 words
Zara Fashion Retailer - Assignment Example The paper "Zara Fashion Retailer Assignment" analyzes the success of Zara company. Zaraââ¬â¢s success is mainly the result of their supply chain innovation, which means that unlike their competitors who often have to forecast the seasonââ¬â¢s fashion trends, and then wait another five months to sell them, Zara can deliver new styles and fashions in three to six weeks. This supply chain innovation was essential as the industry was prone to risks in mismatches of supply and demand, and this would result in disruption, longer waiting times and smaller margins of error (Kleindorfer 2004). To negate these effects Zara produces 50% of its products in-house, instead of outsourcing all manufacturing and production related processes. This has largely been made possible by Zaraââ¬â¢s background, as Zara started life as a manufacturer. When Zara, as a manufacturer decided to compete in the retail sector, they became a retailer with manufacturing capacity (AI 2004). Instead of getting r id of this capacity, Zara identified this as an opportunity. This capacity also means that Zara is in possession of 18 manufacturing plants that are responsible for producing their fashion garments (AI 2004). Whilst other retailers are outsourcing to Asia and the Far East, Zara has integrated their manufacturing and retail aspects to minimise the uncertainties associated with long lead times, and predicting fashion trends months in advance. By outsourcing to outside the European continent or their home countries, Zaraââ¬â¢s competitors.'s competitors are also introducing delays and errors in their business, as incorrect fashion predictions, could result in a massive loss of profits through dozens of unsold clothing. Clothing also needs to be stored, and as their competitors store large quantities, they have to store them in warehouses which add additional costs on the organisation. The risks of storing clothes in warehouses were recently highlighted by two separate cases in the m edia. In one case, fire gutted a warehouse used to store clothing for Primark and other retailers, and in another separate case, the European Union (EU) had placed quotas on clothing coming from China, which is were most retailers had outsourced their manufacturing and production. This resulted in significant delays and costs to these organisations, as they had to rectify a situation which could have been avoided. Zara also owns its own design and distribution teams that cover all the segments of retailing, further reducing any time delays with teams located in different locations, and it also ensures that their design and distribution quality is maintained as it is operated by people who understand the strategy and principles of Zara. Zara have managed to mass produce clothing with relatively higher levels of customisation than what normal mass production techniques would allow, but this is due to their smaller stock levels and the fact that they change their style on a frequent ba sis. This supply chain innovation seeks to eradicate the expenses and losses associated with mismatching demand and supply (Kleindorfer et al 2004). The current market demands that an organisation is able to deliver the goods and/or services as and when the customer demands. It is no longer acceptable for fashion retailers to delay trends for longer periods, so that they can get rid of existing stock. The stock sold at lower prices then represents a loss, as it would have taken up storage space further impeding on capacity. Customers also like to differentiate themselves and their own
Monday, August 26, 2019
My Preferred Learning Style Personal Statement Example | Topics and Well Written Essays - 750 words
My Preferred Learning Style - Personal Statement Example Learning styles are more concerned with oneââ¬â¢s preferred learning style rather than what learners learn. A student shows consistency in learning style by reacting to and employing stimuli in relation to learning. Keefe (1979) defines learning styles as the ââ¬Å"composite of characteristic cognitive, affective, and physiological factors that serve as relatively stable indicators of how a learner perceives interacts with, and responds to the learning environmentâ⬠(as cited in NW Link, 2011). Stewart and Felicetti (1992) define learning styles as those ââ¬Å"educational conditions under which a student is most likely to learn,â⬠thus, stressing on the role of preferred learning styles (as cited in NW Link, 2011). According to the principles of the Dunn and Dunn learning styles system, students always prefer to learn in their learning style and perform better. From the teaching point of view, if teachers follow studentsââ¬â¢ processing styles out of the global-analytical continuum or any of their preferred styles from kinesthetic, tactile, auditory, and visual, the learning process can be made faster among students (Dybvig and Church, 2010). Generally, it is noticed that students cannot learn faster because they are not taught in their preferred and distinct learning style. Ideally, students need to inculcate the various leaning methods so that learning does not become an arduous task for them by depending solely on their preferred learning style only, although they may excel in talent and intelligence possessing above average sharpness in comprehending the learning process (Dybvig and Church, 2010). Students need to strengthen various learning ways where they are not competent enough.Ã
Sunday, August 25, 2019
Corporate Governance Master Assignment Example | Topics and Well Written Essays - 3000 words
Corporate Governance Master - Assignment Example The Financial Services Authority has evolved a refurbished code on corporate governance replacing the1998 intending that the new Code will apply for reporting years beginning on or after 1 November 2003. This Code supersedes the earlier Combined Code issued by the Hampel Committee on Corporate Governance in June 1998.The highlight feature of the new code is the leveraging on the work of Derek Higgs on the role and effectiveness of non-executive directors and a review of the structure and functions of audit committees by a group led by Sir Robert Smith. The Code has substantial prescriptions on the Board, Chairman and chief executive, Board balance and independence etc (Combined, 2003). "At The Body Shape the Board meets formally six times a year and is responsible amongst other things for strategy, allocation of financial resources, annual and interim results, acquisitions and disposals and risk management. For each formal meeting, the Board reviews how the Company has performed agai nst its Values." Its share holders' surveys reveal that the Board needs to take leadership initiatives in resolving following important values' based corporate governance issues which seem to be affecting company's social and corporate image and competitive edge.(The Body Shop,2005) The Body Shop is in the business of selling personal care products. It has a rich retailing experience spanning well over 30 years. It also has a world wide market with operations in 54 countries. It shares stakeholders' relationship with its shareholders, customers, suppliers and retailers, employees and other non governmental organizations. In fact Body Shop is a unique organization that has pointedly sought to be a socially conscious organization that survives commercially. This is revealed by the following company profile in respect of company's beliefs," The Body Shop has been a leader in the trend towards greater corporate transparency, and has been a force for positive social and environmental change through its lobbying and campaigning programmes around five core principles: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet."(The Body Shop, 2006). While this is laudable belief menu; however stakeholder feedback distinctly shows that The Body Shop has taken its social accountability aspect a bit over the board. In fact some stakeholders even made comments such as," The Body Shop is not UN" and that "Campaigns should not be run on company funds" and "Do not over-stress ethical values and neglect the financial interests of your shareholder." etc. (The Body, 1999).In fact the values are laudable however here has been a strategic error of highlighting such incidental activities to the main business more than required. Such activities are
Saturday, August 24, 2019
Mixed Blood Assignment Example | Topics and Well Written Essays - 250 words
Mixed Blood - Assignment Example I believe that the writer is right in questioning the existence of the term ââ¬Å"raceâ⬠in our minds. Since most people believe it is a biological entity. However, one must remember that there are no biological tests that can help classify humans into different races. The author puts a question in all our minds but then answers them simply with scientific explanation. He concludes that race is nothing but a fantasy of the human mind. Human beings are one species and therefore can engage in mating. Two people from any part of the world can mate and produce a child who is sterile thereby vindicating that there is absolutely no biological or genomic difference between any races whatsoever. He further explains the origin of man and writes that man originated in Africa from where he migrated to different parts of the world. Genetics plays an important role here since random mutations, genetic drifts and other genetic changes were induced into the genome of man to help him in his survival in different surroundings. The survival of the fittest theory helped Nature select the genetic changes which were best suitable and hence this gave rise to the varying phenotypical features that we find today in different parts of the world. The writer skillfully presents his viewpoint that race cannot and should not considered a biological entity as well since this classification itself is without nay proper basis. Study of genetics can help people understand that the different features that have been inherited as a result of genetic changes are best suited for survival and are not a base for
Friday, August 23, 2019
Midwestern Contemporary Art Case Study Example | Topics and Well Written Essays - 2750 words
Midwestern Contemporary Art - Case Study Example The essay "Midwestern Contemporary Art Case" analyzes the Peter Smith and Keith Schmidt figures in contemporary art. Keith Schmidt has an established track record of success, and without a doubt has established himself as a reliable individual in terms of museum expansion. It follows that it's necessary to establish the chosen direction for the museum's operations. Having joined the board in 1981, Smith had experience with the MCA's operations; furthermore, when he joined the board, ââ¬Å"he began pushing his desire that the MCA would attract more artists and a broader audienceâ⬠. It's clear that in these regards upon the beginning of Smith's involvement he was on-board with the museum's expansion. Furthermore, knowing Keith Schmidt's track record and understanding that the museum expansion would be a key emphasis, he approved his hiring. While Peter Smith contends that Schmidt has acted without proper care and in a reckless way, another individual at the art center indicated t hat, ââ¬Å"each year, we always ended up with a balanced budget, so I feel that Schmidt acted very responsibly in dealing with fiscal matterâ⬠. Rather than truly believing that Keith Schmidt was acting recklessly, the evidence indicates that Peter Smith's disagreements with Schmidt were based more out of a difference of opinion on the direction of the museum. Furthermore, it's noted that the responsibilities of the board members is not management and fiduciary responsibility, but rather to oversee broader matter; these are the responsibilities.
Thursday, August 22, 2019
Agricultural Wastes as Growing Medium for Pomelo Citrus Grandis Essay Example for Free
Agricultural Wastes as Growing Medium for Pomelo Citrus Grandis Essay The study was conducted to evaluate the use of agricultural wastes as useful growing media for pomelo (citrus grandis) as compared to fertile soil. This agricultural research aims to determine the higher-value uses of agricultural wastes such as animal manure, rice hulls and bran by using it as media for growth of pomelo. The scope included only the utilization native duck manure, fresh rice ban, fresh rice hulls and parboiled rice hulls. The process involves the preparation of pomelo seedlings, preparation of growing media, transplanting method, sustaining growth and monitoring growth of pomelo seedlings in terms of height of the plant and the number of leaves. The pomelo seedlings were observed to survive during the experimentation period. However, the growth varied from one medium to another. To compare the growth rate of pomelo seedlings in agricultural wastes and soil, the t-test was used. It is determined by the mean sample of growth of pomelo plant in the growing to media as labeled T1 to T3 as compared to a standard mean sample, that of the soil, T4. The computed value of t at pgt;. 05 is 1. 23 and 2. 47 less than the critical value 2. 920. This result revealed that there is no significant difference between soil and animal manure-parboiled rice hulls as growing media of pomelo plant. While the greater tcomputed value of T1 and T2 divulged that there is a significant difference between the growth rate of pomelo in the soil and in fresh rice bran (T1) and hulls (T2). This proves that agricultural wastes can be used as growing media for pomelo seedlings. This also affirms that agricultural wastes can help plant breeders to lessen expenses in terms of growing media necessary for plant growth.
Wednesday, August 21, 2019
Martin Luther King and Malcolm X Essay Example for Free
Martin Luther King and Malcolm X Essay Martin Luther King, Jr. and Malcolm X were very important to our countryââ¬â¢s history. They are revolutionary men. They fought battles against a bigoted nation. They fought for what they believed was right. The two gentlemen however fought very different battles although they seem to be fighting the same prejudice. If you ask anyone today, that remembers the movement, ââ¬ËWho was Malcolm X and Martin Luther King, Jr? The opinions you will hear will be quite contrary to each other. The two men were very influential in American culture. Malcolm X and Martin Luther King were able to use the media to allow their voices to be heard. I will be explaining the reasons why these two gentlemen fought such extreme battles fueled by passion and hate. The media have always been a presence during the movement of the 60ââ¬â¢s. During the time of the movement the nation was glued to the media. Martin Luther King, Jr. , is known for his nonviolent manner for leading a protest. As Martin Luther King led his followers, he taught them protest with respect and dignity. Martin Luther King once said, in regard to his nonviolent approach, ââ¬Å"Violence, as a way of achieving racial justice, is both impractical and immoral. It is impractical because it is a descending spiral ending in destruction for all. It is immoral because it seeks to humiliate the opponent rather than win his understanding; it seeks to annihilate rather than convert. Violence is immoral because it thrives on hatred rather than love. â⬠(Cassutto, 2008). Martin Luther King grew up in a religious family. He comes from educated parents that taught him to be humble. One of the famous non violent protests that Martin Luther King led was the Montgomery Bus Boycott. Instead of fighting the cause with violence, King chose to simply stop riding the buses all together in protest of the segregation police preventing blacks to ride anywhere other than the back of the bus according to (Moultan, Phillips, Styza, Gonzales, 2007). Instead of violence, King and others posted signs at every bus stop that read, ââ¬Å"Donââ¬â¢t ride the bus today, donââ¬â¢t ride it for freedomâ⬠, as stated by (Moultan, Phillips, Styza, Gonzales, 2007) According to, (Moultan, Phillips, Styza, Gonzales, 2007), the protesters would not fight back when the whites against segregation would fight or attack the protesters which turned out to be a very powerful move. According to (Moultan, Phillips, Styza, Gonzales, 2007), after 381 days of boycotting the bus system they went to the Supreme Court. Eventually they Supreme Court ruled that is unconstitutional to separate people based on the color of their skin. This is proof that with determination and patience, laws can be changed without the use of violence. Malcolm X wanted the same thing Malcolm X did, freedom. Malcolm X, however, took a very different approach than Martin Luther King did. He felt violence was a way to handle the injustice of segregation. Malcolm X was a follower of the Nation of Islam. Until he made his journey to Mecca, he preached about how all whites are the devils. After his journey to Mecca he saw a different way of approaching the segregation and hatred of whites. Malcolm X still believed in violence when came to fighting for what he felt was right according to, (Simkin, 2003). (Simkin, 2003) states that Malcolm X said in a speech in March of 19I am for violence if non-violence means we continue postponing a solution to the American black mans problem just to avoid violence. I dont go for non-violence if it also means a delayed solution. To me a delayed solution is a non-solution. Or Ill say it another way. If it must take violence to get the black man his human rights in this country, Im for violence exactly as you know the Irish, the Poles, or Jews would be if they were flagrantly discriminated against. (Simkin, 2003) In conclusion, the two men had an extraordinary will to change the future for what they believed was right. The Medias involvement is how we still know today what these men did for this country. Malcolm X and Martin Luther King both took a different approach when they fought for their beliefs. The one thing they had in common was the cause, freedom.
Hack man and old hams Job Characteristic model
Hack man and old hams Job Characteristic model (JCM) has been used extensively for a long time as a outline to understanding five key charachteristics to promote satidfaction and motivation within a work place. These five factors are skill variety, taks identity, task significance autonomy and feedback from the job (Hackman and Oldham 1976) these characteristics in turn promote psychological states experience of meaningfulness, experience of outcome responsibility, and knowledge of results of work (Hackman and Oldham 1976). These states subsequently effect the outcomes; work motivation, performance, satisfaction within the work, low absenteeism, and turnover (Hackman and Oldham 1976). Hackman and Oldham proposed that when these five job characteristics and the work outcomes are combined to find motivating potential score (MVS), which can then be used measure the job will affect employees satisfaction, behavior , and desire to grow within their job. This theory was used as a framework for many years, generating a great deal of research. As a whole the JCM does maintain the prediction that when a worker is motivated, satisfied , and their performance is high, they see their job as high within The five key job characteristics, and mediates a more positive physical state. (Fried and Ferris 1986). However the JCM comes under scrutiny, due to the distinctiveness of the five job characteristics that it uses, it doesnt approach the job with the certainty that it can be changed. Within the five core characteristics Hackman and Oldham (1967) failed to recognize important features within a work place such as the social envirmonment and work context (Humphreys et al 2007) One of the limitations to the JCM that needed looking into more detail was the mediation of critical psychological states(CPS). Fried and Ferris (1987) found that although the JCM has stimulated over 250 published studies, only eight of these studies included the CPS. Hackman and Oldham originally stated that the CPS would each separately act as mediators, however Oldham(1996) later corrected this by stating that the true mediation model is different. Johns et al (1992) also backed this statement in their earlier research suggesting that experienced meaning was a particularly encompassing psychological state and it served as a mediator for all five motivational characteristics (Johns et al 1992 in Humphrey et al 2007 )Johns et al (1992) was not suggesting that the other states should be taken out but each contributes in their own way to the mediation development. Since Hackmans and Oldhams (1976) theory, other researchers have expanded on the JCM, as although it was evolutionary in expanding the understanding of occupational psychology it was also very limited. Humphreys (2007) meta analysis is a good example of this, as it has found enchanced characteristics than the initial core five that Hackman and Oldham (1976) came up with. One of the first important factors accounting for motivation which was stated earlier the social environment and work context (Humphrey et al 2007) both incrementally predicted enchanced motivation and positive behavior better than the original five core characteristics. Humohrey expanded on the importance of social environment, observing that social characteristics are extremely important factors to promote a positive environment at work motivational qualities, well beingness, and how meaningful the work is to the employee( Myers 1999). Because these characteristics reduce the likeliness of negative events happening at the work place, they therefore reduce the job stress on the employee. These are extremely imrotant factors in promoting occuopational health as Adler anKwon (2002 in Humphrey et al 2007 ) found that they also increase motivation and prosocial work behavior, promoting resilence, security , and positive moos on the job. When redesigning jobs, consultants might look at social characteristics such as organized team work, which promotes interdependence between associates. Furthermore interdependence offers social support and a network of co workers and supervisors to assist fellow employees and offer support when needed. This network of support also offers role identity and deal with concerns they have More generally working in a team just sustains the opportunity for social interaction, researchers have now started to emphasize the significance of team work and interdependence (Arthur, Edwards, Bell, Villado Bennet 2005). This also helps to clarify which roles the particular person fills. Which in turn allows for feedback to enhance perception of the individuals responsibility within a role . Biddle (1979 in Humphreys et al 2007) emphasized that social characteristics should improve and develop role awareness as employees roles become more evident with more contact with other people. Furthermore soci al characteristics enable interections between employees allowing them to learn from one another and gain valuable experience, that can only be sought from face to face interactions. This facilitates the employees to transfer implicit and explicit knowledge, so they can perform more effectively (Humphreys 2007). If employees find the social environment they work in to pbe a positive atmosphere and somewhere they like to work then there will be reduced absenteeism, and will want to carry on working for their employer or organization. Additionally as part of being in a group or team, jobs often require leadership, and group leadership ivolves teams with assorted skills from different division of an organization sucha s cross funsctional teams. Team work envolves sharing leadership roles, or envoles rotating different leaders, allowing team members to gain more experience and elevate power (Bens 2006)Ã Following this Humphreys et al (2007) found that work context actually accounts for more varience than social environment, Humphreys et al (2007) specifically looked at three work context characteristics these are physical demands, work conditions, and ergonomics. Physical demands indicate the actual amount of physical exertion or activity is required for the job This also looks at how much stamina, patience and activity one has to do with the job and if it is satisfactory for the individual. work conditions examines the physical environment that the employees work in, such as ; health hazards, temperature and noise (Edwards Scully and Brtek 1999). Ergonomics shows if the work allow for travel, stance and movement. All three of these characteristics take into account how the job is designed in terms of biological concerns(Campion 1988). If these three characteristics dont work in synergyand complement each other then the job will be physically unpleasant, and the employees will not find working there to be a positive experience, and absentee levels will rise. Following Hackman and Oldhams theory,. Humphreys meta analysis has allowed us to pinpoint specific out comes, and see where more research needs to take place in order to throuroughly and successfully redesign jobs to promote better health. However it also highlights gaps in research, still the outcomes are unknown and a gnereic model cannot always be used due to individual characteristics, it can only be used to pinpoint specific relationships. Bond and Bunce (2001)s longitudinal study, was a quasi experiment measured job stressers and strain using the occupational stress indicatior, job control, self rated performance and sickness absence, with participants that were particularly stressed within middle management employees working for a government minister, and a very strict control group. A Parcipitative action research program (PAR) was put in place to reduce the employees amount of stress. On the basis of Bond and Bunce (2001) findings , the comitee involved decided to develop proposals and action plans to increase workers jobcontrol over three problem areas: assignment distribution procedures, within-unit consultation and communication, and informal performance feedback(Bond and Bunce 2001). Subsequently in agreement with PAR the committee offered everyone in the different units a chance to give their opinion, and discuss the changes that they would like to improve the occupational health within the company, before the stratagies were finalized. And each Par unit had to meet specific goals set by the committee. The study found that giving the individual some power by being involved in the job redesign gives the indiviaul more job satisfaction. Furthermore it was the longitudinal and quasi experiment to prove that a work restructuring interventeion can reduce stress in the work place and mental health (Bond and Bunce 2001). However there are some problems with this experiment as it lack generalizability due to its common source bias, as the study has asked the individual and it is self report,a job analysis may have beena a better option when redesigning the work place as the results can be generalized more easily. However Bond and Bunces (2001) study is extremely interesting and shows progression in occupational health psychology. In conclusion Hackman and Oldhams (1967) study was very influential in occupational health psychology, and although now it can be criticised greatly for its limitations it is a framework that has just been improved upon time after time, promotiong mediation in job redesign throughout all occupations to make it more positive for the employee. Ã · ^ Ingrid Bens (2006). Facilitating to Lead. Jossey-Bass.Ã
Tuesday, August 20, 2019
History Of Rock And Roll Essay example -- Music History Research Paper
History of Rock and Roll à à à à à à à à à à à à à à à à à à à à INTRODUCTION Rock and Roll started after the year 1955 with its roots being in Blues, Gospel, and Jazz. This influenced vocal music, which was popular with the African American population. Hep Harmony which added rhythm and harmony was sung by groups such as The "Mills Brothers" and the "Ink Spots". à à à à à Small Swing Bands or Jump Bands featured saxophone soloists and repeated phrases. These city style blues featured singers such as Joe Turner, Dina Washington, T-Bone Walker, and composer-singer Percy Mayfield. à à à à à During this era, country blues traditions of the south became influential in the North as well. Blacks moved from the South to the North and Chicago became the center of blues recordings. This emphasized electric guitars, harmonicas, and drummers who emphasized after beats (beats 2 and 4 of the measure). Black gospel music was very popular and given the label of rhythm and blues (R&B). This music was carried on radio and popular with the disc jockeys. à à à à à In the mid 50's, Chuck Berry and Little Richard were popular and changed the face of music, which was named rock and roll by the D.J.'s. à à à à à à à à à à à à à à à à à à à à à à à à à 1956-1962 à à à à à At age 21, in 1956, Elvis Presley was introduced to the public with his rockabilly style of music. His first record, "Heartbreak Hotel" was recorded. It was the first of a consecutive 14 records to sell over one million copies. à à à à à He inspired other country singers to sing rock and roll. This started a trend for "cover" recordings. This was when white singers simplified versions of Black recorded songs. White singers were played on more radio stations and became very popular. à à à à à Young listeners became their largest audience. Young singers were hired to record songs featuring adolescent issues. "Young Love", "16 Candles", and "Teenage Crush".à à à à à Such singers as Little Richard, Chuck Berry, and Jerry Lee Lewis became famous and popular. à à à à à Love ballads also became more popular, with the musical audience looking for sentimental and honest expression. This turned some of the more popular music from rock to folk ballads. Joan Baez, Bob Dylan, and Peter, Paul, and Mary were the more popular folk singers. à à à à à à à à à à 1963-1969 à à à à à During this period, the Beatles became the most popular band of the 1960's. In the 1... ...r first album, Led Zeppelin, in 1968. Other popular albums included Led Zeppelin II (1969), III (1970), and IV (1971), Houses of the Holy (1971), The Song Remains the Same (1976), and In Through the Out Door (1976). Their most famous song was `Stairway to Heaven' (1971). With the death of Bonham in 1980, the band was at a great loss, and band members (Plant and Page) went on to solo careers. The reunion of the remaining band members was in 1985, for a Live Aid benefit concert in Philadelphia. Another reunion took place in 1988 for Atlantic Records' 40th anniversary celebration (John Bonham's son, Jason, played the drums). à à à à à à à à à à à à à à à à à à à à à à à à à SUMMARY à à à à à There were many other bands not mentioned in this report that influenced music in the 60's, 70's, and the 80's. Some of these bands include Pink Floyd, The Doors, Eagles, Genesis, CSNY (Crosby, Stills, Nash, and Young), The Monkees, Jimi Hendrix, Janis Joplin, Chicago, Fleetwood Mac, Jackson Browne, Michael Jackson, and many others. à à à à à Rock and Roll has been an important part of young peoples lives for decades and decades to come. Music is a way of expression for some and a way of relaxing for others.
Monday, August 19, 2019
Ethnography Essay -- Reflexivity Anthropology Essays
Ethnography Works Cited Missing Reflexivity is a qualitative method of research that takes an ethnography one step further, displaying the personal thoughts and reflections of the anthropologist on his informants. Ethnographies generally take an outside or foreign perspective of a culture, like reading a text, and reflexivity introduces a new component of inside description. Here, the anthropologist may describe personal interactions and experiences with natives and use this inside information to make additional conclusions about the people being studied. The ethnographer may also reflect on his ethnic connections with his informants, or his acceptance into the society, explaining that it provides valuable, inside knowledge of the culture and ultimately leads to a greater understanding of the native people as a whole. The importance of reflexivity is illustrated in Dissolution and Reconstitution of Self: Implications for Anthropological Epistemology, by anthropologist Dorinne Kondo. Her reflections lead her to realize that she has lost, or has almost lost, her identity as an American anthropologist and now sees herself as a young woman of Japanese culture. "What occurred in the field was a kind of fragmenting of identity into Japanese and American elements, so that the different strands, instead of interweaving to form a coherent whole, strained and tugged against one another" (78). As she became so immersed in the culture, Kondo began to understand and adopt cultural aspects that are unique to the Japanese, a thus adopted a new identity. At first, she practiced Japanese behavior to be socially accepted and gain the respect of her host family, but she was so successful that community members began to regard her as a fello... ...and to view cultures differently in general. Some Anthropologists with postmodernist ideologies view cultures as "messy text", which is "the most complex and interesting form of experimentation with ethnographic writing now being produced" (Marcus, 187). The influence of Postmodernism also lead to the emergence of reflexivity. Various styles of reflexivity now exist, such as feminist, sociological, and anthropological. Reflexivity contributes to "messy text," because it identifies many cultural aspects ethnographers cannot explain nor understand and thus cannot be fitted, neatly into structure. Reflexivity is also influencing ethnographers to develop new approaches in studying culture. As we have reviewed in several ethnographies this semester, we see that personal reflections of the anthropologists is just as significant to fieldwork as the 'outsider' descriptions.
Sunday, August 18, 2019
Essay examples --
Steven Spielbergââ¬â¢s film ââ¬Å"Amistadâ⬠and Howard Jonesââ¬â¢ book ââ¬Å"Mutiny on the Amistadâ⬠both tell the story of a group of slaves who were able to take over a ship called the Amistad just off the coast of Cuba in attempts to sail home to west Africa. After being tricked by the two remaining crewmembers into sailing up the east coast of America, the slaves are captured and thrown into a life changing legal battle, one of the most famous trials in history. Eventually, the group of slaves were granted their freedom and allowed to return to their homes. Both Spielberg and Jones focused on the events leading up to the trial, the outcome of the trial, as well as its significance, however Jones told the story with more depth, details, and accuracy. However even with this being said, there are still things that can be learned through viewing this film. When viewing the film, students will learn and get a feel for a general outline of the events that took place. The film does not go into much detail about any of the characters or main events, however does focus on the trials and their eventual verdicts. Also, in typical Spielberg fashion, the cinematography of the movie helps to provide very detailed visuals of the horrifying nature of slavery, evident in the conditions we see on the two ships, the Amistad and the Tecora. Though what went on aboard the ships in the film may or may not have actually happened, it if safe to say actual events probably were not that far off. At the most, this film may provide some background information on the events that took place during this time, and which may lead to further interest in the viewer. As previously stated, both the film and the book deal with the events of the Amistad and the fate of the slaves ... ... speeches, testimonies, etc. to put together an in depth look at the Amistad, along with many more sources which can be found at the end of the book (pg. 222-259). When it comes to teaching history in university, the fact that the book used many more reputable resources and remained true to the story makes it more suited and superior to the movie. The book is a more reliable source and a more accurate representation of all events that occurred, written from each angle. As stated earlier, Steven Spielberg put together very well made movie and includes many of the main events that occurred at the time, however due its inaccuracy and lack of detail regarding all events, it should not be used in teaching. It may be used to gauge interest and lead to further readings, however it should not be used over the book to teach the significance of this historical event.
Saturday, August 17, 2019
Comparison of Elizabeth Bennetââ¬â¢s Marriage Proposals in Pride and Prejudice Essay
Through the course of the novel, Elizabeth Bennet receives two very different marriage proposals, and a declaration of love. In chapter 19 Mr. Collins proposes to Elizabeth in his long-winded and pretentious manner, and in chapter 34 Mr. Darcy makes his own conflicting proposal of marriage. In chapter 58 Darcy asserts his love for Elizabeth despite her previous rejection of him. From the way each man makes his proposal we learn a great deal about their characters, and we see Elizabethââ¬â¢s own character reflected in her reaction to each. Even by chapter 19, the reader has been drawn in to such an extent by these characters that we empathise with them greatly, especially Elizabeth and Mr. Darcy. The reader identifies particularly with Elizabeth, the protagonist. At the beginning of the novel, long before Collinsââ¬â¢ proposal, we have grown to dislike him. When Collins proposes to Elizabeth, the reader knows that he will not be successful. We have a distaste for Collins after we are told he first wanted to marry Jane, but then turned to Elizabeth when he discovered Janeââ¬â¢s relationship with Bingley. We know he had no affection or attraction to either, so we hope that his efforts towards Elizabeth fail. Before proposing, he effectively asks for permission by informing Mrs. Bennet of his intentions. He planned it out and went about it in such an orderly manner that we imagine that he had rehearsed it. His three reasons for marrying are solely practical; ââ¬Å"I think it a right thing for every clergyman in easy circumstances to set the example of matrimony in his parish.â⬠ââ¬Å"I am sure it will add greatly to my happiness.â⬠ââ¬Å"It is the particular recommendation of the very noble lady [Lady Catherine de Bourgh] whom I have the honour of calling patroness.â⬠He is not interested in love. Despite Mr. Collinsââ¬â¢ assurance of the ââ¬Å"violence of my affectionâ⬠, he has no true affection or love for Elizabeth, so shows himself to be insincere. His snobbery and arrogance are evident when he insults Elizabethââ¬â¢s family and lack of wealth and uses his connections to the De Bourgh family as a reason to marry him. Elizabeth is amused by the ridiculousness of the situation, but keeps herself composed and clearly refuses the proposal. ââ¬Å"It is impossible for me to do otherwise than decline them.â⬠Collins is incredulous and tries to convince himself that she is teasing him. He is condescending and patronizing, and refuses to take her seriously. ââ¬Å"You are uniformly charming.â⬠He reveals his vanity in his presumption she will say yes. Elizabeth viewed marriage as something to be undertaken by two people who were in love. By refusing Collins, she was taking an enormous risk, as no one might ever propose to her again. In the early 1800s marriage was the only way for women in Elizabethââ¬â¢s position to provide a secure future for themselves ââ¬â Elizabethââ¬â¢s future was in doubt as was her familyââ¬â¢s estate, Longbourn was entailed. A womanââ¬â¢s only other options besides marriage were, as women were not permitted to work, to live with and be dependent upon relatives, e.g. brothers, cousins, married sisters etc. Perhaps if she were well educated she might have become a governess. Elizabethââ¬â¢s refusal shows her to be a woman with integrity and great tact. She hides her feelings of ââ¬Å"distress and diversionâ⬠, and is polite. When she refuses she is extremely polite, commenting that she is ââ¬Å"well aware of the honour of your proposals.â⬠She is dignified and does not react to Mr. Collinsââ¬â¢ insults about her familyââ¬â¢s wealth and status, or indeed his ââ¬Å"willful self-deceptionâ⬠when it came to her answer. Shortly afterwards, Charlotte Lucas, Elizabethââ¬â¢s friend, receives an offer of marriage from Collins and accepts. Charlotteââ¬â¢s view of marriage was more pragmatic ââ¬â marriage was primarily about security ââ¬â love was a secondary criterion. Charlotte certainly did not love Collins; it was the hope of financial security that attracted her into the marriage, if she were in love with Collins it would only be a luxury. These were the accepted beliefs at the time among the middle and upper classes. Charlotte would endure a loveless marriage for the hope of financial security. In chapter 34 Darcy makes his first proposal to Elizabeth at Hunsford, the worst possible time for him to do this, as Elizabeth could not have hated Darcy more at this time. She blamed him for the unhappiness of Jane as Darcy had discouraged Bingleyââ¬â¢s affection towards her, and for that of Wickham, whom she believed had had his inheritance denied to him. Darcy appears greatly agitated when he made his proposal. He enters her room and walks about for a while before speaking, even then to make a few awkward enquiries after Elizabethââ¬â¢s health. He was fervently in love with Elizabeth and speaks briefly and passionately. ââ¬Å"In vain I have struggled. It will not do. My feelings are not to be repressed. You must allow me to tell you how ardently I admire and love you.â⬠This outburst is in sharp contrast to Collinââ¬â¢s long pre-planned monologue, and shows true emotion instead of false sentiments of affection. But Darcy is also strikingly similar to Collinsââ¬â¢ in his arrogant presumption that she will accept him, ââ¬Å"he spoke of apprehension and anxiety, but his countenance expressed real securityâ⬠. His utter bewilderment that she should refuse him ââ¬Å"â⬠¦no less resentment than surprise. His complexion became pale with anger, and the disturbance of his mind was visible in every feature.â⬠This demonstrates the same sort of conceit that Collins displayed. Darcy then goes on to insult her Elizabethââ¬â¢s family and circumstances. ââ¬Å"Could you expect me to rejoice in the inferiority of your connections?â⬠His insensitivity to Elizabeth is clear ââ¬â he describes his feeling for Elizabeth as against his better judgement, ââ¬Å"his sense of her inferiority ââ¬â of itââ¬â¢s being a degradation ââ¬â of the family obstacles which judgment had always opposed to inclination.â⬠Again he shows himself to be proud, snobbish and superior, like Collins. Elizabeth is flattered initially by Darcyââ¬â¢s attention, ââ¬Å"she could not be insensible to the compliment of such a manââ¬â¢s affection.â⬠But Darcyââ¬â¢s attacks on her pride provoke her to anger, ââ¬Å"Elizabeth felt herself growing more angry every moment.â⬠This indignation finally climaxes with a severe blow to Darcyââ¬â¢s upper class sensibilities ââ¬Å"â⬠¦it spared me the concern in refusing you, had you behaved in a more gentleman-like manner.â⬠Darcy is shocked and hurt by this accusation. Despite his pride, this causes Darcy to reflect deeply on his behaviour and to modify it in future. The two of them leave each other, both of them angry and upset. Elizabeth is shocked by Darcyââ¬â¢s proposal but keeps her composure and remains dignified. She is brave and strong-willed in standing up to Darcy. She is not moved by his wealth or status and stays true to her principle of marrying for love. She does not accept the conventions of her time that it was acceptable to marry for money. She is completely honest and sincere with Darcy, and shows great integrity and independence. Elizabeth however is completely serious when dealing with Darcy, compared with her guarded politeness when with Collins, whom she found to be ridiculous. In chapter 58, during a visit by Darcy and Bingley to Longbourn, Elizabeth and Darcy proclaim their love for each other, and it is understood that they will be married. There is no formal proposal from Darcy; the idea of a future marriage is implicit. Elizabeth admits that her feelings have changed. She had been blinded by her initial poor first impressions of Darcy, and prejudices produced by her being taken in by Wickhamââ¬â¢s deception. She admits that she was wrong, ââ¬Å"She explainedâ⬠¦how all her former prejudices had been removed.â⬠She is embarrassed by the remarks she made to Darcy during his proposal, ââ¬Å"do not repeat what I then saidâ⬠¦I have been most heartily ashamed of it.â⬠Darcyââ¬â¢s love was unmoved by Elizabethââ¬â¢s rejection; he still wants to marry her. He admits the follies of his past behaviour ââ¬â conceit, arrogance, snobbery. ââ¬Å"I have been a selfish being all my life, in practice, though not in principle.â⬠We know that Darcy had been transformed. Instead of shunning the Bennets because of Lydiaââ¬â¢s social disgrace, he tracked down the couple and paid Wickham to marry her, thus rescuing the family from ostracism in society. Furthermore, he seeks amends with Jane by encouraging Bingley to marry her by admitting his misunderstanding of her affection for him, and his concealment of her visit to London. He is also gracious to the Gardiners when they visit Pemberley, even inviting Mr. Gardiner to accompany him fishing. Darcy explains how he made a conscious effort to change after Elizabethââ¬â¢s accusation of ââ¬Å"ungentleman-like behaviourâ⬠. This was an uncomfortable truth for Darcy, and the reproach spurred him to change his behaviour. ââ¬Å"Those were your wordsâ⬠¦you can scarcely conceive how they have tortured me. Before I was reasonable enough to allow their justice.â⬠Elizabeth tells us how she began to lose her prejudice after receiving a letter from Darcy explaining his actions in the affairs of Wickham and Jane. ââ¬Å"Darcy mentioned his letterâ⬠¦She explainedâ⬠¦how gradually all her former prejudices had been removed.â⬠She is also pleasantly surprised by Darcyââ¬â¢s civility during her visit to Pemberley, and this too affects a change in her emotions. Each of them has helped the other become a better person; we feel the two are ââ¬Ërightââ¬â¢ for each other. We feel confident that they will be contented together in married life and grow in mutual love and respect. After the correction of Elizabeth and Darcyââ¬â¢s faults, the two have earned each other. They deserve a happy married life based on mutual devotion and financial security, with which Austen rewards them. I feel that Elizabeth was right to reject Collins ââ¬â his focus on the financial and practical side of marriage was the antithesis to Elizabethââ¬â¢s ideal of love in married life. The marriage would not have been happy for either. I also feel that Elizabeth was right to reject Darcyââ¬â¢s proposal of marriage. At that time, neither had had the opportunity to change in response to each otherââ¬â¢s criticisms, and as Elizabeth would have accepted his offer of marriage without truly being in love, we, the reader, would lose respect for her, as would Darcy, and it would appear her interest is fiscal rather than romantic. It would also be an unhappy marriage. I feel that Elizabeth was right to agree to marriage in the end. She had overcome her prejudice, and Darcy his pride, and we know that they are a good match for each other. We hope that they will have a secure and happy married life.
Friday, August 16, 2019
The Real Facts About Abortions
Abortion Abortion is quite a controversial issue in today's government. Many of us refrain from even getting into a discussion over abortion, because it is such a sensitive topic. It is very unfortunate that so many women around the world have to make decisions involving abortion, period. ââ¬Å"One in three women will have at least one abortion by the time she is 45, and these run the gamut of ages, races, backgrounds and beliefs. â⬠(Welch) In one's eye abortion is simply immoral and unacceptable, while in another it is a typical procedure. Often, pro-abortionists are portrayed ââ¬Å"â⬠¦ s merciful and anti-abortionists as close-mindedâ⬠(Olasky). As an outsider I interpret each group as one extreme to the other, and the purpose of this paper is to inform myself and the reader of both, pro-life and pro-choice sides and perspectives of abortion in the U. S. Somebody that claims to be in favor of the Pro-Life policy is opposed to wrongful death and in favor of life-enh ancing actions. The main argument of a pro-lifer is religious based beliefs. They argue that an abortion is immoral because, ââ¬Å"â⬠¦ all life was created by God and belongs to Him, no one has the right to murder another human being. (Cain) A person in favor of Pro-Life policy believes that having an abortion is a sin, but so is sex before marriage and half of the woman getting pregnant nowadays are not even out of high school. Does that mean that just because they decided to attempt to raise a baby at 15 that they have been forgiven for their original sin? No, either way they will be judged by those in favor of what is acceptable according to their religion. They even disagree on early abortions because they claim ââ¬Å" life begins at conceptionâ⬠¦ â⬠(Lowen). Anti-choice people ââ¬Å"â⬠¦ ant to outlaw abortion, regardless of the woman's situationâ⬠(The Problem). They don't see any exception for committing murder. Anti- Abortionists often compare abortio ns to Hitler and the concentration camps, ââ¬Å"One out of every three children conceived in America since 1972 has died a brutal death through abortionââ¬âmore than six times the number of Jews that Adolf Hitler put to death in his Nazi concentration camps. â⬠(Roe) The cost of abortion is another issue for pro-lifer's, they think that the government shouldn't have to spend so much money to undermine future growth. ââ¬Å"The inistry of health claimed that the 45,000 women treated in public hospitals for incomplete abortions each year is costing the state R19 millionâ⬠(Cain). They believe tax dollars should not be used to provide women with this type of birth control, it is unfair to those who do not support the pro-choice policy and it is unacceptable. Being Pro-Choice means being in favor of safe and legal abortions, but also in reducing the need for abortions. Their religious beliefs are not a base for their opinions on abortion. Those who are in favor of the Pro -Choice policy argue that person-hood at conception is ââ¬Å"â⬠¦ ot a provable biological fact,â⬠it is simply a religious belief (Choice Matters). Pro-choice supporters give women the benefit of the doubt allow for a logical explanation for an abortion. Abortions are medically necessary for some women, ââ¬Å"Teen girls, whose bodies are not yet ready for childbirth, are five times more likely to dieâ⬠(Health). In a case like that would it be fair to pass judgment? The same goes for woman who are raped. Pro-choice people argue that instead of trying to prohibit abortion altogether, we should try alternate methods like; safe, affordable contraceptives and comprehensive sex education. Laws against abortion do not stop abortion; they simply make it less safeâ⬠¦ the only thing that changes is more women dieâ⬠(Health). Outlawing it would lead women to turn to unsafe abortions, not conducted in clinics. For some families abortion ââ¬Å"â⬠¦ helps parents lim it their families to number of children they want and can afford, both financially and emotionallyâ⬠(Choice Matters). Taking away the civil rights of women and/or families by making it illegal to have abortions, will only lead to more poverty in the United States and lead to increasing government spending on welfare.According to the First Amendment, we all have our right to privacy. I am a woman myself and I honestly wouldn't appreciate strangers making decisions for me. What happens in the privacy of one woman's body doesn't belong out in the open for everyone else to critique. I am fully aware that if a woman feels she is mature enough to have sexual intercourse, then she should be prepared to face the possible consequences, but this is the real world and we are only human. Mistakes do happen. I do not support women getting abortions just because they are promiscuous and lazy.Of course the abstinence policy is the best policy, but as long as we are living on planet Earth, th at just won't cut it. Just like Hillary Clinton, I believe that, ââ¬Å"â⬠¦ whatever side you're on in the pro-choice vs. pro-life debate,â⬠¦ we can all agree on a third principle: we would be better off with fewer of themâ⬠(Sullivan). I personally think that providing all sexually active women with contraceptives is the smartest thing to do in order to decrease high rates of abortion. In the United states, ââ¬Å"â⬠¦ 74% say having a baby would interfere with work, school, or other responsibilitiesâ⬠(United States).Some women may have to go through with an abortion simply because she has severe health risks that may possibly kill her if she went into labor. She may want a child just as bad as many other women except her body cant support a pregnancy. Or, if a women is raped she shouldn't have to relive the agony of such an event every single day for 9 months. What if she didn't even want kids? Just because she got pregnant from a rapist, doesn't mean she has to raise his child. Some ââ¬Å"â⬠¦ people say an aborted child might have grown up to be President.There's a better chance he would have grown up to be the one who shot the Presidentâ⬠(Olasky). It would all really depend on the mother of that child, if she kept the kid and ended up to resent him/her then, that would most likely effect the child in a negative manner; it would make that child have a negative outlook on life. He/she would hate everything and everyone. In that situation in my eyes, the mother would be doing the kid and herself a favor. I'm not saying I would be the one to have an abortion, because in the end I most likely wouldn't have the heart to get rid of something that I partially created.I would think, what if he/she is the only chance I have at ever being a mother? What if I only had one shot and I blew it? On the other hand, I would recap on all the things I could potentially loose out on because I decided to have a child that I wasn't capable of rai sing yet. At the end of the day, deciding to abort a baby depends on the situation a women may be in at that point of her life; it doesn't depend on all of the outsiders who think they have the right to decide for her. Every women has a life and has a choice, and the reasoning behind her decision is completely personal.After conducting all of my research, I noticed that there are strong points on each side of abortion. No matter what position a person takes on this issue, there will always be others critiquing it. I think it is important to accept some woman's reasons for abortion, but at the same time support the fight on lowering the needs for abortion. We need to educate women about their choices and consequences. Birth control methods need to be expressed and easily obtained. Until the Pro-Choice v. Pro-Life fight gets settled, the United States will only get more and more divided as a nation.
Thursday, August 15, 2019
Speech as Xerxes
Greetings, subjects. My reign was sufficient and completely beneficial to the Persian society, I deserve this power as even Herodetus the Greek writer said with ââ¬Å"among all these immense numbers there was not a man who, for stature and noble bearing, was more worthy than Xerxes to wield so vast a power. I deserved to take the throne, and it was Ahuramazda's will. Other sons of Darius there were, but thus unto Ahura-Mazda was the desire ââ¬â Darius my father made me the greatest after himself.When my father Darius went away from the throne, by the will of Ahura-Mazda I became king on my fathers throne. I am of royal decent and Achmaenid blood runs through me as I am Xerxes, the great king, king of kings, king of lands, containing many men, king in this great earth far and wide, son of Darius the king, an Achaemenid, a Persian, son of the Persian, an Aryan, of Aryan seed. I have legitimate reason to access the throne. Greek writers have depicted me as an impetuous, arrogant an d sadistic madman.But this is the view of a Greek, not only are the Greeks inferior to me but they are also not going to give an accurate description, and are of course going to be bias. I destroyed parts of their beloved homeland so their views of me can be somewhat inaccurate because of their anger towards me. Greek writers have spoken of me as having negative aspects, but my inscriptions throughout my kingdom say otherwise as I take the good virtues that have been bestowed upon me by Ahura-Mazda. I took care of the revolts in both Egypt and Babylonia swiftly and successfully, with proper actions undertaken to teach the inhabitants a lesson.Egypt lost the privilige of self-government and local autonomy, and even though the Babylonians revolted twice because the first punishment wasn't as harsh, the second time they revolted they lost their Gods and in effect this stopped the revolts in the future. Greek writers described my actions towards the revolts as trying to crush their reli gions without thought, but they failed to mention that it is general practice of rulers in dealing with rebellious countries to destroy sanctuaries.As said in an inscription in Persepolis, when my father Darius went away from the throne, I became king on his throne by the grace of Ahuramazda. After I became king, I finished what had been done by my father, and I added other works. The palace through my building program became twice as big as it was in Darius's reign, there was an innovative design shown in Persepolis with the staircases for example. The palace was not a permenant residentual place, but rather an administrative centre and focus for religious ritual with there also being inscriptions that give details of religion.For the war on Greece, the correct decision was made that they must be punished for their assistance in the Ionians revolt so I made preperations for invasion over 4 years. First I decided to take diplomatic measures, so I sent out envoys to demand earth and water from the Greeks. But because Athens and Sparta were my target, I decided best not to ask for their submission but to just punish them and lay the assault on them. I demanded for my subjects of the provinces to send men for the army I was sending, this army was the largest in recorded history said by Herodetus and further determined by modern historians.I decided that the soldiers of my army needed easier movement, so there was a bridge at Hellespont built over the years in preperation. There was the matter of supplies and food for the many warriors that would travel to Greece, so supply depots were set up for easy access of supplies while travelling or waiting. I then entrusted the Egyptians with the task to make the materials to build a bridge across the Strymon River, the bridge was close to the supply depot at Eion. My father previously sent his ships to Greece unaware of the weather conditions, this resulted in a storm sinking the ships.I learnt from this mistake and built a canal at Mt Athos so the Persian ships could safely pass through. The attack on Greece began at Thermopylae and the cowards hid in the mountains not willing to fight with honor. It was then by the will of Ahura-Mazda that a Greek called Ephialtes came to me and spoke of a mountain pass that allowed us to surround the Greeks and crush their inferior soldiers, Herodetus told the story of the Battle of Thermopylae. After this victory I was then deceived by a Greek who told me that the Greeks were leeing, so the fleet was sent to Salamis and was ambushed unfairly. It was at this defeat I thought it best to retreat and protect the bridges which was the smarter decision in the situation, after this decision was made I left Mardonius in command of the forces and returned to Persia. To carry out my father's legacy I inherrited his foreign policy in which I was expected to further expand the Persian empire. The three things I was required to do through the foreign policy was to punish the Greeks, further expand empire the and to gain personal glory as my predecessors had done.Through the Greek campaign I accomplished the task that was inherrited, I punished the Athenians and burnt their city so my real goal was achieved, I also further expanded the empire to the East with the addition of provinces such as Thrace and Macedonia and I also added territory in the most distant Eastern provinces. Through the building program personal glory was in an obvious way achieved, and the palace in Perespolis showed this and left an impression even after my reign finished. It was also said by J.L O'Neil that I wasn't interested in military affairs and preferred building activities. Religious policy was properly taken out, as said in an inscription written by myself is that I copied the religion of my father Darius who recognised Ahuramazda as the supreme creator or God. More importantly, I recognise that I was king through the favor of Ahuramazda which was also said in an inscripti on. Doing this made religion an important political dimension and through this I was an instrument of Ahura-Mazda.I strengthened the religion shown in the ââ¬Å"daevaâ⬠inscription which eliminated other Gods and made the ââ¬Å"demonâ⬠Gods no longer worshipped. I was successful in what was expected of me as a Persian ruler, I demonstrated that I was fit to rule the empire and I continued my fathers legacy. Inscriptions throughout Persia said that even after the retreat from Greece my subjects still respected me and thought of me as a great king, showing that the loss did not damage Persian society.
Global Tourism and the Causes and Effects on the Aboriginal Hospitality Sector Essay
Abstract Of all the industries in contemporary global times, it is apt to say that tourism plays an important role in the economy of a certain country. According to some studies made about tourism, it contributes around 3.6 Trillion US Dollars in the economic activity of different countries worldwide. Nowadays, global tourism is considered as one of the most enormous forces that move people from one place to another and it is also considered as the best way to introduce people to different cultures and social exchanges. With this thought, it can be said that tourism has a very special capability of touching each and every one around the world. Since the emergence of global tourism in the 19th and 20th century, localities and cultural interactions and changes have always been major catalysts in promoting each and every area in different countries. Country governments have seen the effect of culture thus a call to develop aboriginal sectors to be developed. Different indigenous communities now recognize the importance of tourism and its role in bridging the nations thereby cooperation between societies and communities that include aborigines and aboriginal sectors have been established recently. It can also be seen that different cultural places were developed and renovated to attract more tourists and visitors that could be interested in the cultural exchange that tourism brings and this also starts their career in tourism most especially that the main goal for visiting these cultural and aboriginal places is the culture itself. However, are the effects mainly good or beneficial? Do the aborigines like the way their places are being used for tourism or can they not just find a way to protest against these all? This paper aims to answer these questions at the same time present the relationship that lies between the global tourism and aboriginal sectors and the causes and effects global tourism brings to these aboriginal hospitality sectors. The Aborigines Aborigines are the original inhabitants of a certain country. In the past, there were reports of aboriginesââ¬â¢ survival most especially in Australia, Taiwan, Canada and other places. There are different types of aboriginal people all over the world and for them; the most important thing is their land. Before invasions and colonization occurred in many different places of the world, aborigines used to live in not so permanent communities. They do agriculture, fishing, hunting and animal-raising. Since the advent of industrialization, most to these aborigines were forced to transfer and move and some of them are now in towns living a very bad condition of life. In some countries, they work as low-class laborers and in some countries, they live as pan-handlers and beggars in order to keep up with their lives. Country 2005 2006 2007 Australia 400,000 517,200 450,000 Canada 938,800 1.1M 1.2 M Taiwan 398,000 379,000 484,00 Looking at the above table, it may be noted that though aborigines have not been treated equally as the rest, the population has been high however in the past two years, there was a gradual decrease in their population because of certain diseases that were not given much attention to. These people are said to be the original land-owners but most of their lands were stolen to them. Fortunately, there are laws now protecting the aborigines. In Australia, British people claimed that when the invasion happened, the land was vast and empty. Fortunately, there are laws now that aims to protect the rights of the aborigines and there were bills saying that their lands should be returned to them. There were some who are still against this bill saying that the lands will end up useless if given to them and that these lands should never be returned to these people. Some were even massacred and others because they are being deprived of the basic rights either commit suicide or died because of the disease such as cholera and other epidemic. Compared to others, these people have high rate of birth and suicide as well (Aborigines 2008). Some people see the need to give them back their lands and recently, the problem and the call of these people has been addressed through tourism. Some of them now have already secured ownership of their lands and were given the signal to go back under certain conditions and terms as stipulated under the ruling of global tourism. The question is if they are going to cooperate with these terms and conditions. Global Tourism and the Aborigines Culture and tourism can never be separated. Since the advent of technology and industrial revolution, culture seemed to be drifting away or is becoming independent of tourism. Now, there are many amusement centers such as Disneyland, man-made tourist attractions and sightseeing but what most people are looking for now and are wishing to see is something that would connect them and link them to the past. This is the start of aboriginal lands being converted into cultural attractions. In Canada and in Australia, many cultural attractions have been built and these places are continuously drawing the attention of mass tourists. To some aborigines, it is good and government started talking with them and the start of global tourism also implied the beginning of renewed hope for these people. Some lands were converted to attractions and people go there everyday to see how aborigineââ¬â¢s cultural heritage. Aboriginal sectors and organizations have been established and the commendable development is that most of these sectors encourage cooperation with government and society. Now the government recognizes the opportunity for travel and the importance of culture as part of travel. Educational tourism also recognizes the importance of these people and most institutes and schools se them to educate students who were long been taught of history and culture. Because of these, aborigines were also given the chance for education unlike before when they were all illiterate and uneducated. If in the past, these people were fearful of others and vice versa and cooperation and coordination is now seen. Most of them have now decent forms of survival. They are not only in their lands; they were also slowly and gradually being exposed to others which is a good thing for them. Nowadays, aborigines have been gradually rising and they are now playing a very important role in the society. Looking at the graph above, the property of aborigines is now becoming greater. The properties of aborigines now range from corporations down to private enterprises. The Causes of Global Tourism to Aboriginal Sectors In 1999, a conference was held and presented to the WTO or World Tourism Office. This conference was about the Global Code of Ethics for tourism (The Global 2007). Accordingly, there is a continuing desire and goal in tourism to play a very essential role in understanding the cross culture. It was said in this conference that through the direct and straight spontaneous contacts engendered by different lifestyle and cultures, the only way to make these people meet is through tourism. Nowadays, many indigenous communities now participate in tourism-related activities to further support the revival of culture as well as to sustain the economy and to further understand the cross-cultural needs and differences. Indeed there is an underlying relationship between culture, indigenous heritage, and the themes for interpretation, authenticity, traditional lands protection, IPO or Intellectual Property Rights and the evidence of traditional knowledge. Aboriginal cultural tourism around the world is relatively young and it is believed that they are still new in the industry. Some may have liked the idea of becoming a subject for studies and tourism and some do not. The causes of global tourism may be considered two-faced: good and bad. To some aborigines, the idea of meeting people of these times is good. They learn to mingle and be appreciated as well. However, this is something new for them and some sociologists and psychologists assert that this may cause these people to be over-shocked and consequently be mentally affected. They are still considered to be different and they are still indigenous in any way we look at it. Their breeding, education, lifestyle, and culture are totally different from the norm. They know this for sure, and like any other minor ethnicities being joined with the many, they also feel different and this is bad for them. This is one reason why some still feel deprived and used inequitably. The mental effect for these people is considered to be a psychological outcome of environment. Their worlds were suddenly opened to the universe; thus, to comprehend and address the psychological needs of these people is imperative. They should undergo counseling, psychological treatment and psychotherapy to be able to reach closure with regards to issues about their cultural heritage that haunt them in contemporary times. The Effects of Global Tourism to Aboriginal Organizations and Sectors Accordingly, it of utmost importance to understand the host and tourist relationship; and there are some pertinent issues to be considered in this regard. Primarily, the nature of cultural exchange needs to be understood. In some studies made in tourism, it is asserted that activities should be understood between non-indigenous and indigenous people. To tourists and visitors, the effect is good because their awareness, appreciation and understanding of the aborigines are improved. The used to be harsh and fear-filled relationship is changed because tourists become aware of the underlying needs of these people. However, to aboriginal sectors and organizations, there is a critical perspective to create cross-cultural understanding and education among various cultures. The questions that need to be answered are the following: What is the nature of the activities that are to be done? To what extent will these people (aborigines) be used for global tourism and to what extent will global tourism be used by these people (aborigines)? What are the mechanisms and processes that need to be utilized to make sure that interpretation are laid in a sensitive manner? How important is education in recognizing the connection between various cultures? As many analyze this situation continuously, the very important factors that could give good effect to these aboriginal sectors and organizations are the following (Aboriginal 2007): cultural tourism industry cross-cultural understanding cultural revival policy, legislation and committees consent and the recognition of deeds operating agreements and shared revenues management training, skills and authenticity indigenous status and identity consultation process, protocols and status How to Sustain Cultural Tourism Aboriginal sectors and cultural tourism are always connected. There is an authentic and real depiction of the cultures of the aborigines in such a way that the effect on culture and community will not have a negative long-term effect. Accordingly, in order to support and sustain the cultural tourism, there should be a focus in owning, sustaining, as well as accepting the desire in which the aboriginal sectors and organizations are affected. This is also extremely important in sustaining the economic activities. However, though these needs are named, there are still elements that need to be addressed and that is to fill the gap between the barriers to support the economic and infrastructure operations. The Type of Cultural Exchange between Aborigines and Global Tourism There are different ways in which the cultural tourism is managed and the most important part of it is the cultural exchange between global tourism and aborigines. First and foremost, it is very important to understand the types of the cultural exchange that occurs and how to support or work on them. The reason for this is that there are many types of aborigine and that the way they are treated and educated should also be different. Accordingly, the most important thing to overcome is the traditional knowledge. The traditional knowledge includes storytelling, oral history, teachings of the elders and contemporary exhibits and displays. There are also traditional cultural presentations, traditional teachings, historical reenactments and food preparation. The information about these is treated separately. These things can be addressed by many formats, guidelines, guided tours, audio visual presentation and interactive workshops. Significant emphasis should also be given and to avoid problems and conflicts. This is to provide boundaries between the cultural practice and sacredness; thus best practices should be ensured. What are the Best Practices to be Observed? In order to develop and deliver the cultural heritages and programs, it is necessary that certain tools and mechanisms be used. The very first mechanism should be predominant in ensuring the cultural products authenticity and the community based processes should be recognized. Because the aborigines follow a community based relationship, decisions should always be approved by the elders before going ahead with the operations. In souvenirs and cultural products description, there should also be recognition in the participation of these people. Moreover, the history by which the cultural tourism in a certain place that includes the aborigines should also be recognized, introduced and emphasized. This way, these aboriginal sectors and organizations will not be bypassed. Conclusion The relationship between global tourism and aboriginal sector cannot be separated much more on the basis of the evaluation of the long-term implications of global tourism on aboriginal sectors and organizations and vice versa. While it is true that there are many things that are mutually beneficial in such a relationship, it is still very much essential to take hold of the bad effects and find ways on how these will be overcome. Aboriginal sectors and organizations are composed of human beings that are not different from us. The only difference that lies between the aborigines and common people is the fact that they are born with a different culture and that in the past; they were shattered and deprived of their own lands by colonizers and invaders. Understanding these things will help us address their needs and will greatly help in the empowerment of the global tourism industry. The only key is understanding and give and take relationship. With this, both sides will benefit; the aborigines who will benefit from getting back their lands at the same time being given jobs and means for living, the business entities who also get profit from their business and from tourism, the visitors and tourists being greatly aware of the culture and cross-cultural diversity and lastly the nature that is given much care by the people who lived in these places originally and at the same time being taken care of by people who are starting to be aware of their needs. It is rather simple to do all these things. Proper knowledge, education, increased awareness and respect are the key factors that will create a good case which will be positive and sustainable for all parties involved. References Reference Canada Government. (2007). Resources for Aboriginal Entrepreneurs. Retrieved March 09, 2008. from http://www.wd.gc.ca/289_ENG_ASP.asp Aboriginal Business Canada is a program that endorses commerce for a self-sufficient economy for all aborigines in Canada. Different kinds of services are available for viewing. These are all designed to help aborigines in commerce and in business. Survival. (2008). Aborigines. Retrieved March 09, 2008. from http://www.survival-international.org/tribes/aborigines Survival was founded in 1969. Survival (The Movement for tribal people) is the site designed for all Australian aborigines especially for the people of Torres Island. Services and campaigns can be seen here. The services range from education to shopping and any concerns that can help these aborigines. World Tourism Organization. Retrieved March 09, 2008. from http://www.world-tourism.org/code_ethics/eng.html Worldtoursim.org is the official website of World Tourism Organization. This website is designed to show and provide information about global and world tourism. The basic ethics for tourism can be found in this site. The Global Ethics for Tourism was designed in 2001.
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