Swot Analysis Of British American Tobacco Cambodia

In order to reach, retain competitive advantage, and grab a chance for success, a company really need a good strategic management. A good strategic management is not always provided good results until there is a right value creating strategy, effective action, right time, and right resources. Its process is the full set requirement of decision, dedication, action, and cross functional evaluation which enable a company to attain its target. Without the effective strategic management, the firm will fail to sustainable its business and fail to overcome the obstacles. The strategic management is included the process to analyze the external and internal elements such as PESTEL, Porter’s five forces, and SWOT analysis models to dictate its†¦show more content†¦Therefore, they will only market their products to adult consumers. In 2014, BATC holds 30% market share. However, its market share is decreased to 25% currently due to some issues. In Cambodia market, BATC is the leading cigarette firm, producing, and distributing local and international brands as Kent, Ara, National, Alain Delon, State Express 555, and Liberation. Five years ago, BATC holds a large market share and market growth rate, and gain a lot of sales revenue in Cambodia which was represented by â€Å"star† symbol. Nevertheless, the recent market share is still high even market growth is limited and the share is decreased a bit which is represented by â€Å"cash cow† symbol. III. External analysis III.1. PESTEL Analysis III.1.1. Political The ruling party, Cambodian People’s Party (CPP), remains in power for more than 30 years. The same prime minister holding the power concludes that little advancement of law has been promulgated. The situation in Cambodia is at the worst stage these years by some key opposing politician have been killed, imprisoned, or exiled, suspecting that these were the acts of the government. Following the vote in 2013, opposing party, Cambodian Nation Rescue Party (CNRP), seats in the national assembly were close to those of winning party. It caused political pressure such as demonstration, chaos, and